MEE Dubai: focus on an exceptional partnership

The Middle East Electricity Exhibition in Dubai took place on 5-7 March. A regular participant in the event, KOHLER-SDMO was able to benefit from the attention paid to KOHLER and its partnership with Manchester United.

The MEE show in Dubai opened its doors on Tuesday 5 March. It is an unmissable event for KOHLER-SDMO and other professionals operating in the electricity market seeking to deploy their solutions in the Middle East.Standard generating sets were exhibited to arouse interest among the visitors, including two from the KD Series, still at the very heart of the company's growth strategy. One of them, the KD1500, was presented in its enclosed version – an original solution for a genset of this power, which is usually only available in containerised form in its soundproof version.

 In order to maximise visitors' curiosity and promote the international standing of the group to which it belongs, KOHLER-SDMO was able to exploit KOHLER's partnership with the football team Manchester United. By associating itself with the values of this legendary team, KOHLER is able to highlight its own industrial vision and day-to-day commitment to design innovative, reliable and durable products. This message was supported by a comprehensive communications campaign. A photo call enabled visitors to have their photo taken against a backdrop in the colours of KOHLER and Man Utd., encouraging sharing on social media. And the culmination of this campaign: the chance to win an official jersey signed by Anthony Martial, a French player at this club of international renown.